Lots of marketing companies are offering to help advertise your business on social media, but there is a big difference between having a Twitter account with just a few followers and actually having a good social media presence online. Social media marketing however, is a great idea when it is done properly, and can result in many additional customers.
While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.
Companies not actively engaging are missing a huge opportunity & are saying something to consumers—intentionally or unintentionally—about how willing they are to engage on consumers’ terms.”
- Josh Mendelsohn, Vice President, Chadwick Martin Baily
Social media marketing is the process of advertising your business online (and for free) on social media networks. The goal is not “look at our ad that we paid for” like with traditional advertising, but rather “become our friend/follower online to see some cool stuff we are posting to Facebook.” Good social media marketing not only gives you more advertising, but can help people think better of your business.
US Internet users spend 3x more minutes on blogs & social networks than on email.
- Source: Nielsen Company
There are many different social networking sites which all require you to create a separate account, and have different rules and policies about what type of content you can post. Trying to manage multiple accounts and either come up with different content to post on all of them or changing the same content so it fits the different networks can be quite time consuming.
Twitter facts:
- Twitter users are young, smart, affluent, & tech-savvy.
- The majority of US Twitter users are 18-29 years old.
- 1/3 of monthly Twitter users are 25-34 years old.
- US Twitter users are more educated than the general population.
- US Twitter users have higher incomes than the general population.
- US Twitter users tend to be “early adopters.”
The Web Shoppe can help you create an effective social media marketing campaign by getting you started on all the necessary sites, connecting your accounts, and even keeping you regularly updated with tips sent straight to your inbox. We can help you manage a social media marketing campaign by making it easier for you to deal with the distributed nature of the different social networking sites, allowing you to post content, and then go back about your business without getting too bogged down in the process of social media advertising.
Facebook Facts:
- 93% of US adult Internet users are on Facebook.
- 1 out of every 8 minutes online is spent on Facebook.
- Facebook has become the preferred way of sharing content, second only to email.
- Both B2C & B2B companies are acquiring customers through Facebook.
- More than 1/3 of marketers say Facebook is “critical” or “important” to their business.
- More than half of small businesses say Facebook is beneficial to their business.
Social media advertising is a must for any B2C (business-to-consumer) company, and can really help improve your sales as well as your public image. More and more, people are advertising their pages on social networks more than their actual website. We’ll help you manage the large amount of work involved in getting started and maintaining a presence on the many different social networks, so you can get the advertising you need easily and without worry.
