Search Engine Optimization, or SEO, is the practice of making a website more visible to search engines like Google or Bing. SEO is important for getting more visitors to your site. Let’s take a closer look at why it is important, and how SEO fits into your overall web marketing plan.
Search engines use a robot called a spider or crawler to look at, rank, and index websites. They then use the findings to determine search results for a user for a particular keyword. Most websites get a large portion of their visitors from search engines, so ranking well in search results can really be a big factor in determining how many visitors your website gets. SEO makes sure that your website ranks well, and thus helps you get more visitors.
There are a number of different factors that determine how well your site ranks. Google has said that they use over 200 different factors to determine how well they rank a website, but they keep their exact methodology a secret. They merely say that website owners who focus on putting good content on their site will rank well. Other search engines use similar algorithms, but they may be a bit different. SEO is based on what we know about these algorithms. We know that there are two major factors to worry about – keywords (important words on a page that relate to the subject) and links (inbound links from other sites). SEO influences the way your website ranks naturally or organically. Organic rankings will still fall below paid results.
“88 percent of online search dollars are spent on paid results, even though 85 percent of searchers click on organic results.”
- Marketing In The Age Of Google, revised 2012 by Vanessa Fox
The Web Shoppe makes SEO a priority from the start, you can know that you’re making the right choice. You want to choose a company which makes SEO a priority, so that you will get lots of visitors to your website.
Is your business not receiving enough attention online? Have you tried search engine marketing (SEO) techniques such as submitting your website to local online directories only to find that your website ranks worse on search engines than before? The Web Shoppe offers intensive and reliable SEO services in the Fargo ND, South Dakota and Minnesota areas.
We will help you optimize your website to make it popular across all major search engines and to boost your rankings by geo-targeting the areas where your business needs to be seen. We provide content writing and editing to ensure that your website’s material and information is accessible to search engines and also engaging to your target audience.
The Web Shoppe provides web marketing research, keyword research, content writing, and on-site search engine optimization; these techniques bring out the true potential of your website. Our company stays on top of all online and offline marketing strategies to make sure we deliver the best results using the most up to date web marketing tactics. We constantly monitor your sites’ visitors, conversions, and sales to make adjustments based on in depth observations and analysis.
Here’s why you should let us do your search engine optimization (SEO).
Measurable results
You should always be able to measure the success of any business or marketing campaign; search engine optimization is no different. We make sure you can see the results of our hard work and how specifically how they boost your rankings for relevant keywords.
Detailed reports
We make sure you know how, where, and for what you’re ranking in detailed weekly reports. We let you know how you are ranking across three Google, Yahoo, and Live search for all of your keywords. In these reports you will find links to article submissions, graphs, charts, and results of competitive analysis.
Ethical SEO practices
We make sure you rank competitively on search engines through trustworthy links from credible website sources. The Web Shoppe is a local SEO service with respected clients in the Fargo, ND area and works closely with any and all clients to get their SEO campaign off the ground. We strive for organic ranking through search engines through high quality article submissions, press release, social media marketing, and link submission to relevant and credible websites. Our PPC practices adhere to Google’s terms of service and engage users through meaningful content rather than false advertising. While PPC is great for immediate and steady results, taking our intensive SEO program which builds links over time will continue even after our contract with you is over; PPC results stop as soon as you quit your PPC campaign.
ROI
Also known as return on investment, The Web Shoppe makes sure you can see your money being put to use as you watch your websites rank higher on major search engines once you start working with us.
