- Find a link.
- Follow the link.
- Index the content.
For this to happen, a few things need to take place.
There has to be a link to your site that will get found by the search engines.
- Getting links from popular website that are updated frequently will help search engine spiders find and crawl your website.
- Link your pages to each other.
- Get social media links.
The link has to be readable by the spider.
- Should be a text link.
- Image links should have alt text.
- Should not be flash.
- Have duplicate text links when necessary.
Content on the page should be easily read and indexed by the search engines.
- Search engine bots read text. Have text on the page.
- Keywords you want to rank for should be included in the copy.
- Images should have alt text.
- Video should have transcriptions.
