With the iPhone and Droid revolution, more and more people have access to their email anywhere in the world and are constantly plugged into the World Wide Web. It is this addiction to constantly checking email that we take full advantage of. Email marketing makes it possible to turn your readers into loyal visitors. Stay at the top of a user’s mind with regular email marketing. Email marketing includes everything from fliers and newsletters, to special discounts and updates sent just to members and people signed up for your email list. Businesses and consumer bases are built through relationships. Keep conversations going with your customers through email. We organize your subscribers by interest so that only relevant information is sent to contacts interested in it.
Email has become a critical part of any firm’s communications and marketing plan. It can help retain customers, keep members, increase sales, fill seats, raise brand visibility and help you grow your business. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment ($40.56 per dollar spent, to be exact) of any marketing medium.*
In order for email marketing to work it has to be done correctly. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate and results need to be thoroughly tracked and applied to future mailings.
Email marketing is the most cost effective direct marketing available with an ROI of $40.56 for every dollar invested.
We will manage your audience lists
We organize your recipients into groups, and use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable data base lets you collect and store as much information as you like.
We can create your content and send email for you
We offer Hands-Free email marketing. We can develop specialized content and article pages four times per month. Each month we will repurpose those articles for your email newsletter and send it out to your audience. Ask about our Hands-Free email marketing package.
Create and send stylish email campaigns
Create stylish email campaigns using our intuitive click-and-build screens, or upload your finished html campaigns. Either way, we’ll help you prepare and preview your campaigns, proof them for problematic content, and send quickly and accurately every time. Your past campaigns are stored for easy access and linking later.
Track your results in real time
You’ll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You’ll find out who bounced (definitely didn’t get your email) and be able to follow up with them. This is just part of our real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. We store your results over time, so you’ll be able to learn from past efforts to make your future emails enjoy even greater success.
Deliver with success
Our world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.
Utilize industry best practices
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, our service can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.
*Direct Marketing Association 2011
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