If you have a website, for your business, you would certainly like to analyze the way it performs in terms of traffic, navigation patterns and the sources of your visitors. This analysis would help you to measure the success ratio of your website. This will therefore guide you in refining things for your website and help in devising a new strategy. These changes would be design and content level changes. Also, this analysis will influence your other initiatives which you carry out for your business. You have a Facebook fan page for your business; however, you lag behind in getting a clear idea about measuring the response of your drives and activities. With the following few tips you can analyze [...]
Logo Quickie Makeover
Logo Redesign I found this tanning salon logo at yourlogomakesmebarf.com. Well, I don’t know if I’d go that far, but it does need help. The large graduated sun looks very dated and takes over the design. Your eye is drawn to the yellow center of it where there is no information at all. The name is somehow lost in all the orange and I’m pretty sure the tree-shaped ‘T’ isn’t helping. Mocha Tan could be easily forgotten with this kind of logo representation. Forgetting for a moment that every tanning salon in the universe uses a sun and palm tree in their logo, let’s assume the client specifically asked for these elements, and see what can be done with a [...]
Website Design: Moorhead Center Mall
The Moorhead Center Mall needed an updated website design with a contemporary look to represent their corporate retail stores and to reflect the feel of their unique one-of-a-kind shops and boutiques. One main website was designed for the mall itself, while the individual stores each have their own mini site. The modern, unique look is carried through to the individual store sites. Some features include an event calendar with vendor registration, a spotlight store that can be updated frequently, gift certificate purchases and an image scroller with custom designed images that can be changed with the season. The Moorhead Center Mall Site – Before Redesign If your website needs a fresh contemporary look to better represent you, give us [...]
Al Winmill of Titan Outlet Store on YouTube Success
Al Winmill, Marketing Specialist Titan Outlet Store www.TitanOutletStore.com What type of social media are you having the best success with? Facebook and YouTube are our strongest social media avenues, but we’re active on Twitter and have a strong following there as well. Who is your target market? Describe your average customer. Our average customer is a middle aged white male farmer. Our target market, from a social media standpoint, is not only that farmer, but his wife and children as well – the influencers of these farmers. Do you combine multiple types of social media or are you focusing your energy on just one? We focus our energy on what works and where we can find most of our fans. [...]
Rikka Brandon of Building Gurus on LinkedIn Success
Rikka Brandon, President (Executive Recruiter) Building Gurus Rikka@BuildingGurus.com What type of social media are you having the best success with? LinkedIn Who is your target market? Describe your average customer. Our target market is manufacturers or distributors of building products or building materials. Typically, they have around $300-800 Million in annual sales and around 1500+ employees. Do you combine multiple types of social media or are you focusing your energy on just one? We are pretty heavily focused on LinkedIn. We are also on Twitter (but just barely). Would you recommend this to other businesses? Absolutely. It is a great way to build a relationship where none has existed before. However, if you spam people or [...]
Teresa Lewis – Email Newsletter
The Growth Coach What type of social media are you having the best success with? I receive a lot of positive feedback from my email newsletter (e-news). It reminds people that I am here and gives them an idea of my mindset and approach. My main objective is to get people to think and reflect and challenge themselves. Our upcoming events are listed, but the bulk of the space is the article content and some related quotes to reinforce my topic. Who is your target market? Describe your average customer. We can really help the overwhelmed business owner who is on a path of growth, but I’ve found over the past few years that anyone on a path of growth [...]
Ben Larson at Dive95 on Facebook Success
Ben Larson of Dive95 Dive95 on Facebook What type of social media are you having the best success with? Facebook. The only social media you need is Facebook. Other social media is more of a distraction. Everybody likes Facebook, not everybody likes twitter. Facebook is worldwide. Even your parents are on Facebook. If your parents know it, everybody knows it. No other social media has a movie about it. Dive95 also uses Twitter, but it is automated. Facebook posts automatically to twitter so people can get updates on their phones. Who is your target market? Describe your average listener. Men and women age 16 to 35 in the local FM area. They are people who are interested in local events, [...]
Is social media really going to help your business?
That depends. It depends on the type of business you run, the type of customer you are targeting, where those customers spend their online time, what kind of social communication you use, what your definition of return on investment is, and a number of other factors. There are so many articles and seminars on using social media for your business, it seems like any business can set up a free Facebook page and the customers will start pouring in. Don’t be discouraged – that can happen. Like anything else, you get out of it what you put into it. I am all for businesses promoting through social media. In this day and age, it’s practically a requirement. Before you go [...]
