Online advertising budgets surpassed print for the first time in 2010. Why? Return on Investment (ROI). Take a look at the studies from Direct Marketing Association (DMA) report on response rate in 2009. Email Marketing is the clear winner with a return on investment of $48.08. Internet Search comes in second with $21.90. This includes SEO and pay-per-click which make up 35% of the ad budget combined. Internet display ads (banner ads) or affiliate ad placement sees $19.57 return. These online advertising numbers are nearly unheard of in the print and direct mail marketing industry. If they are even possible with print, they are not tracked in the way online mediums are. Advertising is any form of communication that is passed on to [...]